Have you ever considered what it may take to increase your volume as a San Diego real estate investor? For those unfamiliar with the industry, there are several ways in which you can generate more real estate leads, attract more customers, find more business, and increase conversion rates.
It is only a matter of approaching your business with the right mindset. However, the following tips will surely help you up your real estate game this month and beyond:
1. Start Accepting Bitcoin
While Bitcoin has been around for a little while, announcing that you are now accepting it can open up some great PR opportunities. It really isn’t that difficult, and could open doors to more deals with those that are in love with using the digital currency. At the very least, it will make your business more diverse and attract a new crowd.
2. Offer Financing
Whether you are selling homes, lots, real estate books and courses, why not consider offering financing? If you can afford it, you may consider offering it yourself. In doing so, you are potentially lowering immediate tax liability, increasing sales volume and achieving a new way to stand out in your niche. Private lenders, local bankers, online payment platforms and other solutions may also be eager to offer your clients financing. Their involvement will also work in your favor, even if it isn’t your money financing the deal.
3. Website Re-Design
Website trends and standards have changed dramatically in the last year. There have been some monumental changes when it comes to style options, what internet users want and the type of real estate websites Google is preferring in online searches. This doesn’t have to be dramatically expensive, but could yield impressive results. Plus, it’s a good reason to make some noise about your brand.
4. Fresh Keyword Research
One of the biggest blunders real estate agents and investment companies make is commissioning keyword research before launching their online presence. This is a dynamic that will change almost every month, if not every week. Search volume for your keywords could have tanked in the last few months in favor of others, or you may already be capturing traffic for a given phrase and now have the ability to expand. If you don’t stay on top of it, you’ll never know.
5. Blog More
Seriously, real estate professionals are blogging only about 20% as much as they should be. This is one of the highest value ways to invest in your business. The ROI of a quality real estate blog is unquestionably worth it. Make sure you are taking full advantage of it.
6. Be More Social
It’s no secret that Facebook has slashed access. A given social media update may only reach a mere 2% to 6% of followers before Facebook cuts off organic traction. As a result, you need to post more frequently. Your followers will see what you have to offer and your traction rate will increase.
7. Attend More Networking Events
In person contacts are still powerful. Your success in real estate is directly related to the number of new contacts you make each day. So get out there and meet new people!
8. Sign Up for a Seminar or Conference
These are great places to get inspired, meet more people and boost your real estate education. We’re virtually in annual conference season, so there are plenty of options to choose from.
9. Mail Your Personal Contacts
Sounds simple, but no one does it. That is, except for the very few that really make it in the real estate industry. Send a card, personal note, or newsletter to your friends, family and ex-coworkers to remind them of what you do, how you can help them and how they can help you by sending referrals. Focusing on the basics may be all that is needed to get the most out of your mailings.
10. Get Better Real Estate Photography
If your real estate photography isn’t awesome, then neither are your ads, listings or subsequent attempts at gaining notice. Get a better camera, get photography lessons or hire a professional real estate photographer. After all, real estate photography is the key to a timely and profitable transaction.
11. Hire an Assistant
If you don’t have an assistant, you are the assistant. That means you are making assistant level wages. Is that really what you are shooting for? You need to have a team that you trust. Have faith in the assistant you hire and learn to delegate tasks. Your time is much more valuable searching for deals and following up with leads.
