Exposure is everything when it comes to selling a home. In today’s market, you might need to show your house two dozen times before it sells, and that means generating a lot of interest. Sometimes the best way to get your real estate investment the attention it needs to find a buyer is to get creative with your advertisements. Although some of these methods might be unconventional, they’re sure to make your listing a memorable one. Here are a few to consider:
1) Rent a billboard. Renting a billboard beside a highway or busy intersection is an excellent way to get your real estate investment a ton of exposure in a short amount of time. Since occupying billboards for an extended period of time can be pricey, you should limit yourself to a week-long rental during a major travel holiday like Thanksgiving or Christmas.
2) Give a virtual tour. Virtual tours have become increasingly popular on the real estate market, so don’t hesitate to make one of your own. They’re not hard to do – just grab a video camera and take prospective buyers on a comprehensive walk-through of your house. Make sure to highlight all of your home’s major selling points. Once you’re done, upload the video to YouTube and put the web link on all of your advertisements.
3) Sweeten the deal. Giveaways have always been a bit of a gimmick, but many people who are selling a home have discovered that they’re also a great way to generate interest. Try choosing something out of the ordinary, like pizza for a year or a used car. No one’s going to buy your house for the giveaway alone, of course, but sweetening the deal creates a sense of fun – and that can be just the thing to get a potential buyer to take the plunge.
4) Hang up “wanted” posters. Try hanging up Wild West-style “wanted” posters for your real estate investment around your community. Include a “mug shot” and a few bullet points on why your house is so desirable. Passers-by will always stop to check out flashy posters, and even if they aren’t buying a home at the moment, they’re sure to talk about your listing with their friends and family.
In this buyer’s market, creative advertising is the key to selling a home. If you want to find a buyer quickly, try using these unconventional approaches to get your community talking. Once the word spreads about your quirky house, you’ll be able to close a sale in no time.
