Even though the amount of housing inventory has reportedly shrunk, the market for selling homes is still incredibly competitive. It is only expected to become more competitive in the near future. So what are some real estate marketing ideas for real estate agents, investors and regular homeowners that want to sell their houses and do it faster? The following is a comprehensive list of proven real estate marketing ideas:
- Have new business cards made and hand out a minimum of 10 per day
- Start a new Twitter account and tweet your home listing to the world
- Use Promoted Tweets and Promoted accounts to reach thousands of followers on Twitter
- Create a Slide Share slide show presentation of just how awesome your home is
- Post an extensive photo tour of your homes for sale on Pinterest
- Create a video/ virtual tour of homes and post it them YouTube
- Create infographics on the best times to buy and sell homes, and best homes to buy
- Create Facebook ads and updates
- Start a Facebook competition or special offer to build buzz
- Expand your LinkedIn network, start a group and post updates
- Email all of your email contacts
- Create a new real estate website
- Set up a WordPress blog and blog about homes for sale
- Guest write on popular forums, blogs and real estate websites for more attention
- Have press releases created to send out to local and industry journalists
- Syndicate press releases and news via online distribution networks
- Put up yard signs
- Have bandit signs made to place around town
- Create fliers to leave at local stores, gyms, coffee shops and real estate businesses
- Take out ads in newspapers and real estate and lifestyle magazines
- Take advantage of outdoor advertising opportunities like bench ads and billboards
- Cold call or hire telemarketers or appointment setters to do it for you
- Attend local or even international home shows
- Sponsor local or national events
- Attend a real estate investor, Realtor or mortgage networking or trade show event
- Mail post cards or letters to your contacts or buy mailing lists
- Purchase real estate internet leads
- Start an auto dialer, or ‘press 1’ campaign
- Send out bulk SMS or text message marketing
- Print custom T-shirts or promotional items with your information and give them out
- Tattoo your brand name or contact info on yourself and any staff
- Design temporary custom tattoos and give them away
- Author a book to gain credibility, reach a larger audience and boost influence
- Post images to Instagram
- Host an open house
- Host a networking event of your own
- Hold a real estate auction
- Hire sign holders and sandwich board wearers
- Create a radio advertising campaign and contest
- Start a podcast series
- Recruit ‘bird dogs’ to increase word of mouth advertising and referrals
- Talk to local corporations and government that may have staff with housing needs
- Hit up Fiverr and find remote help for spreading the word
- Start Google+ communities and groups to promote homes to
- Hold Google+ Hangouts and offer live online home tours and virtual open houses
- Wrap your car in advertising
- Pay others to wrap their cars with your advertising
- Offer home tours by air, water and bus or limo service
- Recruit other real estate agents and marketers to market on your behalf
