How can San Diego real estate investors and agents line up more deals for the New Year?
For Southern California real estate professionals eager to see big results in 2014, now is the time to begin putting the wheels in motion. Waiting until the ball drops to begin planning, marketing and prospecting is way too late. Some San Diego County Realtors and investors have most likely already begun lining up leads and transactions for January and February.
While there is still time to get ahead, how can you navigate the holiday distractions to improve your business? More importantly, how can you start putting the right pieces together to ensure a great start to 2014? Implementing a smart strategy now will make buying, selling and flipping San Diego houses in 2014 that much easier.
The following tips are intended to help real estate investors line up more deals for the start of 2014:
1. Start Appointment Setting Now
The holidays can be one of the best times of the year for conducting real estate deals in the San Diego market. Between year-end bonuses, properties being bought as presents and an influx of visitors, there can be a lot of activity in the market. However, a lot of people are caught up in holiday festivities or are putting off decision making until after the end of the year. While this can make landing new deals and getting contracts signed tougher, many consumers are at least open to talking. This is a great way to set up appointments in January and add leads to your pipeline.
2. Tax Preparers
In a few weeks, there will be a big surge in tax preparers getting ready for the New Year. Tax refund season is one of the best for home sellers and San Diego real estate agents because of the liquidity in the market. Connecting with these professionals, or even giving them a desk in your office, could position your real estate business for a windfall in 2014.
3. Network
This is one of the best times of the year for networking and building relationships with strategic partners. Use the holiday season to your advantage and reach out to everyone you can. You never know where your next deal will come from. At the very least, you can increase your referrals with very little effort.
4. Set Up an Affiliate Network
Consider setting up an official affiliate network. Be sure to incorporate referral agents from other industries and real estate agents abroad. This can be done manually or by using affordable affiliate software. This is a great way to put prospecting on autopilot and reduce marketing expenses. You never know what big deals or partners you could land.
5. Build Your Social Network
This is an awesome season for expanding your social network. People expect to reconnect, forgive and forget. As the real estate industry is a people business, make the extra effort. People you reach out to may be more inclined to reciprocate their appreciation.
6. Buff Up Your Blog & Content
This is the perfect time to build out your blog and website content to drive traffic. Sometimes these efforts can take a few weeks to really mature and start delivering traffic. In fact, some well-themed holiday related content can make it even easier to pick up readers, leads, and ad to those in your feed. Find yourself stuck on vacation and itching to work while everyone else is relaxing – plan out your content schedule, brainstorm some new topics for your blog, and send them off to your freelance writer to get working on for January.
