There are a lot of questions being asked about the future of Facebook today. One of the most important for most of our blog followers is does marketing on the world’s largest social network still work for selling real estate and real estate investing?
So the Facebook IPO flopped and is bleeding out billions of dollars in value by the week. More bad things are certain to come as lawsuits mount and further antitrust issues are raised from the planned acquisition of facial recognition software firm Face.com. How long will it be before Zuckerberg gets tired of losing his new found wealth and bails? We’ll have to wait and see.
A huge auto maker pulling it’s Facebook ads just ahead of the IPO certainly did nothing to boost confidence in the site as a marketing tool. What some may not know is that same company is still spending tens of millions on its Facebook pages.
However, when it comes to selling a home or marketing for a real estate investing business both ads and regular Facebook marketing can certainly work extremely well and often yield a much better ROI than other advertising options.
Paid Facebook ads may not be the best use of cash for individual homeowners with one property to sell but they have been proven to get lots of predictable action for investment businesses with lots of properties to turn around.
Regardless of the social network’s future in 5 years from now or whether it will even still be around in 2020 it is a must to be on for any real estate investing pro who hopes to do much business in the next 6 to 12 months.
What should those selling homes be focused on to get the most out of their Facebook marketing?
- Make pages visually appealing
- Get more active conversation going
- Incorporate the right tools for capturing leads and contact info
- Enrolling staff and acquaintances in helping to spread the word
- Directly asking for the business with good calls to action
