Don’t be scared; Halloween can be one of the best times of the year for flipping houses.
Regardless of what you read this holiday season, there’s no reason for real estate investors to be spooked this month. Flipping houses on Halloween may be one of the most lucrative times of the year. It is up to you to take advantage of the opportunities it provides.
Halloween is one of the best times of the year for flipping houses and it can be a ton of fun too. It’s one of those times you can really let your creativity go wild and enjoy what you are doing.
So what makes the end of October so great for flipping houses, what practices can help investors fully maximize the opportunities and how will the surge in profits help investors?
What’s So Great About Halloween for Real Estate Investors?
In some industries, holidays can be extremely disruptive for business. However, in the real estate business, they can be the sweet spots of the year which provide the lion’s share of the income.
Holidays provide a break for those who are typically too busy to notice your marketing. Done correctly, marketing may drastically increase your brand awareness on these days. For investors, it is a period of high ROI, an easy time to attract leads and a great way to gain new customers.
It’s a good time for selling and flipping ugly houses, but high end condos can fly out of your inventory like a colony of bats.
This holiday season is even more attractive than normal. Low home prices and borrowing rates, in addition to the government shutdown, provide ample opportunities to make money.
Consistent year-round prospecting and branding is smart, yet the most advanced marketers and real estate investors recognize the opportunities presented in the final quarter of the year.
Themed Real Estate Promotions for Halloween
What types of themed marketing, advertising and promotions can real estate investing companies implement to capitalize on this holiday?
The options are endless, only being limited by your imagination, but here are a few ideas:
Passive Marketing & Branding
Even real estate investors that aren’t big marketers can find plenty of ways to passively promote themselves and their brands around Halloween. This can be as basic as setting up a candy station outside one your properties or sending out candy packages to tenants and industry contacts. If you feel a little more adventurous, sponsor a local events and get your business cards or property listings inside giveaway bags.
Networking
Halloween coincides with a lot of networking opportunities, no matter what your style. This can range from office parties and local community events to creating haunted houses out of your property inventory.
Marketing
From themed content to themed yard décor and bandit signs, there are many ways to capitalize on increased internet, foot and car traffic. So don’t miss out. Take advantage of Halloween and use everything you can to market yourself.
Planning
Of course, if you want to be howling all the way to the bank after a record breaking Halloween, it’s going to take some planning. Far too many investors wait until the last minute each year and then can’t get organized or get marketing materials out in time.
Ideally, you’ll be prepping your inventory pipeline months in advance. Be sure that you are ordering, scheduling and getting the word out at least 2 weeks in advance.
Finally, make sure that you a following the same strategy in the ramp-up for Black Friday and the end of the year rush.
