Is having a large social media following more valuable than a great credit score for real estate investors?
Obviously everyone ought to be striving to maintain a great credit score but there are many real estate investing education courses which would recommend real estate investors never to use their own personal credit to guarantee investments. It is unnecessary and dangerously blurs the line between business and personal.
Real estate investors also need to recognize just how valuable a sizable social media network and a large amount of web traffic can be.
Not only can these assets enable investors to tap into many leads fast for a high ROI themselves as well as potentially connecting with many private mortgage lenders but they can easily mean saving tens of thousands of dollars.
If you have a large Facebook fan base, Google+ circles and Twitter followers others are going to want to partner up with you. Sometimes this may be other entrepreneurs and other times it could be major brands. This provides the opportunity to cross promote to each other’s databases, dramatically boost website traffic and generate many hot leads without pulling any money out of pocket. That can easily equate to 5 figure sums of free marketing on a monthly basis and take what would normally be years of work and slice it down to seeing the same results in just days.
One day real estate investors may even be able to sell their businesses on the value of their social media followings and opt-in email lists alone. Many speculate that this was one of the sole reasons Microsoft acquired Skype for a handsome $8.5 billion and of course goes a long way to explaining Facebook’s outrageous IPO pricing. Don’t underestimate it!
