Did you know that many real estate professionals are burning as much as 75% of their online marketing budget without even knowing it?
If you aren’t aware of this issue, there is a good chance that you are among those bleeding out precious real estate marketing funds.
Why are so many investors throwing their money away on bad marketing campaigns? How much are they really losing? More importantly, however, is there a way to stop the bleeding and to maximize your real estate marketing effectiveness?
How are Real Estate Investors Losing Money Online?
According to a new report from Inc., as much as two thirds of internet traffic is made up of various bots. Worse, over 30% of this is malicious bot activity with “hostile intentions.”
These bad bots can drag down the quality of real estate websites, steal credit card information and vandalize sites. However, even more concerning, they drain resources by misleading real estate professionals and businesses into throwing away critical marketing dollars on phantom leads and web visitors.
We all know website traffic is critical for any business, but if website owners are conforming to false bot traffic, their campaign may be for not. They may be using money in areas they don’t need to. The problem may even compound itself when more money is thrown into attracting false traffic instead of prospective home buyers.
As if taking an immediate loss on 75% of your monthly and annual online marketing budget wasn’t bad enough, consider the lost opportunity costs and ROI on that working capital.
What about all of the other time and resources spent across the web and on cross over promotions and materials which is being burnt.
Fortunately, there are fixes:
Finding a Solution for Maximizing Real Estate Marketing Effectiveness & ROI
For those real estate agents, investors, marketing managers and business owners not wanting to get stuck in this trap, now is the time to take a look at their Google Analytics. This program can increase your marketing efforts and line up more deals in 2014.
All sites and blogs should use Google Analytics. For those new to this program, it can seem a little daunting at first. Still, you should use it at least once a month.
It will help you track who is coming in, from where, what devices they are using, how they are navigating pages and where they are going. This will provide endless insight into visitors and provide immense advantages in maximizing marketing effectiveness and ROI. As a result, future spending can be put to the best use. You will now know where your marketing budget is best spent.
Those that really can’t stand going over the finer figures should at least consult someone. A couple hours a month should be sufficient for a pro to review and make recommendations. Their input could save your business a lot of time and wasted money.
Investors can also maximize their real estate marketing effectiveness by targeting better. Don’t just splurge money on random marketing. Be precise and hone in on your ideal prospect and customer base. Otherwise, it is building junk on junk. Build a quality traffic base and network. If you do, you will be rewarded accordingly.
