The fourth quarter, otherwise known as the holiday season, is upon us and brings with it several tough decisions for investors. Accordingly, investors of every level are tasked with determining how much time they should take off. While taking a break is critical, it is equally important to take advantage of this particular season’s offerings.
For those not in the real estate industry, this might sound like a silly question. After all, one of the main reasons people choose real estate investing each year is for the freedom to set their own schedules and work less.
True, one of the best perks of being a real estate investor is to take off time to spend with your family. However, the thrill of the deal, the ambition to achieve more, and the pressure to deliver presents often results in the temptation for many real estate investors to work even harder during these months. Find a balance between work and play in the holiday season. Those who do will be rewarded accordingly.
So how can you find the right balance?
The Call to Step Up & Close More Deals
One of the biggest reasons for working harder during this time of the year is the desire to please and provide. This can be even tougher on real estate investors that feel the pressure to perform, maintain a certain level of flash and harbor a passion for the business.
This isn’t just about Christmas. We’ve got Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas and New Year’s Eve. All of which can bring enormous bills. Someone has to pay for all of this, right?
And we are supposed to take more time off of work at the same time?
This can be a fantastic time to make new acquisitions for real estate investors, and there are lots of great sales days between Black Friday through the end of the year. Plus, many prospects are even more motivated and eager to cut deals and close during these weeks.
If this isn’t enough, there are those goals that every investor has previously set for themselves. The holiday season may be the last chance they have to meet their own expectations. More importantly, it can be a great time to prepare for 2014.
The Need for Real Estate Investors to Dial Back & Relax
So how can real estate investors find a way to take more time off over the next few weeks?
It’s really not a choice. You have to!
5 reasons real estate investors must take extra time off:
- Time for planning marketing and strategy for the New Year
- Finding time for inspiration and getting re-energized
- Enjoying the rewards of real estate investing (otherwise what’s the point?)
- Avoiding burn out and getting sick
- Holding the most important things together – family and friends
So how can you accomplish this and enjoy the best of both worlds?
5 tips for affording your pumpkin pie and finding a chance to eat it too:
- Automate everything possible and implement proven real estate systems
- Bring on an assistant or two to pick up the slack and free up your time
- Plan ahead earlier next year so that you can take more time off comfortably
- Combine holiday festivities with networking experiences
- Remember that downtime is just as important than cold prospecting, if not even more so