Want to know how to sell more homes or even just sell a home faster and for more money?
Buzz about the 2012 presidential debates has taken over the media but more than just helping this year’s candidates get more visibility these debate sessions can also teach homeowners, real estate agents and investors a lot about improving their sales and presentation skills.
6 real estate education & sales lessons from the 2012 presidential debates:
1. Social Media Still Rocks
Despite Facebook’s recent struggles social media isn’t going away anytime soon. The last 2 Obama vs. Romney debates were two of the most significant social events of all time with more than 12 million Tweets and Facebook posts during the second 90 minute verbal battle. So if you are selling a home, get it on the web and get the conversation going.
2. In-Person Sales Are Still Important
The internet has made it easier for those selling a home to reach a wider audience faster but Romney’s dramatic boost in the polls after the first debate show that sometimes all you need is some face time to develop that “know you, like you, trust you” combination to close the deal.
3. Word Power
The debates have also highlighted just how powerful words are. Whether you are creating a flier, Tweet or script or drafting web site content or property description success if all about the words you use and how you use them. If you don’t feel like a talented wordsmith then recruit one to help you.
4. Coaching is for Winners
Coaching isn’t for wimps, it’s for winners. In fact on top of all of the other training and education presidential candidates have been through they have gone through even more intensive coaching and preparation to get them through the last furlongs and these critical debates. So if you are going to be selling houses for profit on a regular basis it will pay to brush up on your skills.
5. Embrace Objections
Certainly both Romney and Obama have plenty of other things they would enjoy doing more than taking hot questions from live consumers but whether it is winning the presidential election or selling a home you aren’t going to close the deal unless you embrace and overcome the objections. So anticipate them and squash them.
6. Sometimes Being the New Player Helps
Many real estate investors and agents worry about larger and more established competition but as Romney has proven in the polls, sometimes it is easier to be the new player, with no bad track record or reputation hounding you. So worry less about being the new, little guy and use your advantages for selling homes faster and for more money.
