Easter is coming up fast. For some real estate investors, this time of the year represents the calm before the storm known as the summer buying months. For those that know how to work the occasion to their advantage, it could provide a nice boost in productivity. Placing yourself and your business in a position to succeed during the busy months can propel your career to the next level. Make sure you take advantage of this time.
Easter 2014 arrives on April 20th this year. Big retailers have already taking the lead in whipping up the holiday frenzy with themed products for weeks. Like the December holidays, this can be a tough time for real estate companies and independent investors in terms of web traffic, signing deals and real estate closings – unless they get proactive and prepared early.
Holidays like these can be a big distraction for consumers and industry pros alike. Real estate investors have to decide whether they will allow themselves to just hover in the background during these times or be a focal point. Done right, Easter can be hugely rewarding for investors, both in the immediate and long term. So how can they step up their game and fully capitalize on the opportunity made available by this holiday?
Themed content is a great start. Whether focusing on real estate blogging, press releases or articles, themed content can make all the difference in the world to web traffic. If you are reading this, that’s all the proof you should need that it works!
Real estate investors shouldn’t neglect the opportunity to get in on the festivities to load up the pipeline and sign up more deals. Easter egg hunts and open houses can be a blast. They have the power to create many new contacts in a fun and welcoming way. Use your imagination and match the event to the inventory on hand, regardless of whether you are flipping low income houses, are renting apartments or renovating high end luxury condos.
For those investors without any of their own inventory, why not attend as many other events as possible to do some networking and dig up some new properties? Easter doesn’t just have to be about focusing on new prospects either. It also brings an opportunity to strengthen relationships with current and past clients. Why not treat your tenants to Easter gifts or past buyers to Starbucks gift cards? It’s moments like these when wowing renters and clients can make all the difference in loyalty, paying on time, taking care of properties better, gaining repeat business, and referrals. A little effort and small investment now can yield significant rewards for a long time.
Real estate CEOs shouldn’t neglect their staff and vendors at this time either. Take advantage of the chance to increase staff loyalty and improve team building with parties, crew picnics, time off, or even just volunteering together.
Last, but certainly not least, real estate investors and company leaders can’t afford not to treat themselves to some well-deserved and needed time off. Your business performance will be better and your staff might find you easier to get along with. Don’t underestimate what some good time off may do for you.
