What’s is one of the most overlooked yet critical hiring mistakes real estate investors and real estate brokers make?
Recruiting and hiring has become a lot easier for real estate companies in the last few years between LinkedIn, online screening and more talent to choose from, as well as the rise of outsourcing. However, checking and basing hiring decisions on resumes, hourly rates, credit scores and even criminal backgrounds doesn’t always cut it when it comes to making good hires and protecting what you’ve built when it comes to a people business like this.
In the rush to hire what is often overlooked is how much damage can be done to a brand and business’ reputation by employing the wrong personalities. This applies to what team members do off the clock as well as on it and equally applies to vendors and freelancers as it does in-house staff.
Contractors working on rehabs on site can offend neighbors and vendors like title reps and loan officers who don’t put customer service first can reflect badly on real estate investors and real estate agents, spreading negativity.
However, even real estate agents and everyone down the line from receptionists to birddogs can also trash your company’s reputation in the local market from simple actions like horrible driving in company branded vehicles to cussing future prospects out at the gym and giving away company intel after a few too many at happy hour. Remember, featuring employees pictures in ads and on your website make them easily linked to your brand, even if they aren’t in uniform.
Employees can also influence your reputation with their online activities from social networking to commenting on blogs and forums, so it is wise to check them out before hiring.
How to hire better real estate agents and assistants for real estate investors? Research them online, check references and consider multiple interviews with different people on different days.
