Establishing brand identity is essential for real estate investors, but it remains to be seen which approach demands the best results. So what techniques can real estate investing companies adopt to ensure the best exposure for their practice?
The need for an established brand identity can’t be ignored by investors of all levels. Even for those with modest aspirations, establishing a brand identity means building up additional value and equity within the company. Doing so can lead to a variety of benefits from franchising, raising funding and even selling the company for millions.
This leaves investors with several ways to create a unique brand identity. The power of a personal brand has been highlighted a lot recently, with some great examples set by CEOs like Bill Gates, Richard Branson, Steve Jobs and Donald Trump.
However, many still instinctively move to adopt a traditional cold corporate brand feel. This can work well for some, if done right, but isn’t necessarily the right move for everyone. It certainly doesn’t work if you do not put a lot of effort into creating it. For example; a small family owned real estate business should use their size to their advantage. It could be a differentiating factor that drives profits.
Whichever branding style fits your real estate investing mission and personality, it’s just as essential to ensure you create a unified brand. This should include logos, slogans, naming, web domain names, vanity phone numbers and social URLs.
This isn’t something that can be put off by your real estate start-up. Delaying only results in increased costs or fragmented brands, which allow the competition to move in and capitalize on others’ marketing budgets. So decide, claim it and use it.
