You’d think that those interested in buying a home would be jumping on the chance to get seller financing, so why aren’t buyers responding to your ads offering it?
There are 6 main reasons for poor marketing results:
- Consumers are burnt out from being bombarded with ads
- Consumers are too wary of potential fraud
- Home shoppers tired of just running into lead companies scraping contact info
- Lack of credibility
- Bad experiences from previous enquiries they have made
- Anticipation of too much down payment being required
Offering owner financing is certainly a great way to go today. It offers many financial benefits to sellers and overcomes the chief obstacle to selling more homes faster – qualifying for a conventional mortgage.
So how can you convey benefits and authenticity of your offering and generate better results?
- Look less like a phantom lead company
- If you are offering good terms boast about them
- Focus on highly targeted leads for maximum ROI
- Respond immediately
Rapid response times are essential for selling homes today. If you don’t get back to those interested in buying a home immediately they will keep calling down the list until they get a reply and with such poor customer service in the real estate industry today it is often the case of the first to respond selling the home.
So whether you are using door hangers or direct mail to reach renters or Craigslist ads of the local newspaper classified section respond to inquiries promptly.
If you can’t or want to screen those you have to interact with then find ways to streamline the process without sacrificing speed. Perhaps simply utilizing a personal virtual assistant or receptionist is enough. Big volume real estate investors may want to leverage offshore call centers or remote U.S. based sales pros, though email and text notifications via toll free numbers or automated email responses can also work great for busy professionals.
